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ACCREDITED STAGING PROFESSIONAL™
I, Ramona, and my husband Ernie (ASPs), want to tell you a little about us and how we work so that you understand what we do as real estate agents and stagers. How we can help you get top dollar for your home in the shortest amount of time possible.
First of all, we work entirely differently than any other real estate agent you've probably met. We work in steps because we know that it is the way we can provide you with the best service possible.
First, we want to dispel some of the myths out there that have probably passed by you that probably think they know what staging is all about.
Myth 1: Staging is Decorating . . .
Fact: Staging is NOT Decorating or Design! Decorating or Design is personalizing and Staging is De-Personalizing and preparing a house for the unknown Buyer. That is why it's KEY that you hire someone with training specifically in how to prepare a house for sale.
The Accredited Staging Professional Designation™ (ASP™) that I have, is the ONLY nationally recognized professional designation for Home Staging. Make sure to hire someone with this professional designation when selecting a qualified Home Stager.
TIP: When the focus of the Staging becomes about "things" and not your house, then you are working with a decorator and not a trained Stager. An ASP Stager can use existing items in a house and their creativity to properly Stage a house for sale.
Myth 2: Staging Costs Too Much . . .
Fact: Staging is an INVESTMENT in getting a house sold and the investment in Staging is always less than a price reduction. An ASP™ Stager, like myself, has been trained to work with a Sellers' budget and time frame to properly Stage a house. We like to ask our clients, "Can you afford NOT to Stage?" When compared with the other costs associated with the sale or purchase of a home, Staging is very reasonable. In most markets, a Staging report detailing what needs to be done to Stage the house for sale is less than the appraisal or Home Inspection reports.
Myth 3: All I need Are Lights, Flowers & Music . . .
Fact: Lights, Flowers and Music are great for Showing a house, but that is not Staging, Staging requires an objective and professional assessment of a house's strengths and challenge areas, and solutions to help Buyers fall in love with what they see. This requires more than just flowers and music to achieve - it requires an Action Plan! I, as an ASP can help you and your clients with a Success Plan for getting your house STAGED and SOLD
Myth 4: I Can Just Watch One of Those Shows . . .
Fact: The shows on HGTV and similar channels give Sellers the idea that they need to do something to their house to prepare it for sale, but Sellers cannot truly be objective in a house they have been living in and need a 3rd party independent opinion to get it properly Staged. I, as an ASP, have the experience and ideas to help Sellers get their houses ready and we Ernie & I, honor our clients, and work closely as a team (as Realtor/Stager) to help get your house sold.
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"The Way You Live In Your Home and the Way We Sell Your House are Two Different Things?"
- Barb Schwarz, CEO of Staged Homes.com
When you get ready to place a home on the market for sale it becomes a product, and just like any product on the shelves at your local store, it has features and benefits, pluses and minuses, and there are other products to compete with. To gain an edge in your marketplace, you must be priced right and look better than the competition. Sometimes it's difficult to think of a home as a mere product, but it helps to think that way in order to get top dollar for your home sell it in a reasonable amount of time.
When you sell your home you're going to have to move. When you move your're going to have to pack. Most of the principles of Staging, just means that your're just going to pack up some of your things early. It's a little bit of work, but your're going to have to do it anyway, so let's do it now so you can get top dollar for your home in your marketplace!
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